04 / 04Client work2025

Lucas Danielsson

A performance-led portfolio for a Swedish magician, helping event organisers understand his magic, see the work and make contact.

For
Swedish magician
Role
Creative direction, web design and frontend development
Desktop view of the Lucas Danielsson website

The situation

Swedish magician Lucas Danielsson needed one portfolio where event organisers could understand his style of magic, compare performance formats and move naturally towards an enquiry.

What changed

The structure did the heavy lifting.

  1. 01

    Used playing cards as a visual motif for sleight of hand and stage magic, creating a recognisable opening instead of a generic performer template.

  2. 02

    Grouped corporate events, private parties and stage work around the decision an organiser needs to make.

  3. 03

    Protected the oversized identity on smaller screens with a mobile composition built on its own terms.

The result

Event organisers can move from Lucas’s introduction to performance fit and contact in one narrative, while the mobile layout keeps his magician identity intact without clipping useful content.

Full desktop composition for Lucas Danielsson
Desktop direction
Mobile view of Lucas Danielsson
Mobile evidence

Contribution

Creative direction, web design and frontend development

Website currently offline because the client domain has expired.

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